The world of digital marketing moves fast. Skills that are valuable today can become obsolete overnight.
This unforgiving landscape isn’t kind to those who are afraid of change, and it is especially damaging to people that are unwilling to upskill themselves.
Fortunately, the mere fact that you are reading this blog post means that you are open to change. You have the growth mindset needed to constantly adapt. You are already ahead of the game.
Now let’s dive in to the heart of this discussion. Can passing the Facebook Blueprint Certification help you earn more money?
You will be glad to know that the answer is “HELL YES”. Let’s discover why.
Digital Marketing Has Never Been More Important Than It Is Right Now!
Almost every modern company needs a strong digital presence. Traditional companies around the world have cottoned on to the importance of digital advertising, and they all want a piece of the pie. This is an irreversible trend. Companies like Nike, Burberry and Coke will continue to shift an increasing percentage of their marketing budget to digital, until it becomes the their primary marketing channel. Smaller businesses will follow suit. It’s inevitable.
In order to take advantage of this shift, your job as a digital marketing professional is to develop an excellent understanding of the following:
1) Search engine marketing
2) Display advertising (this is where Facebook truly shines)
3) Email marketing
4) Conversion rate optimization
Of course there are other elements to consider, but if you spend the majority of your learning time focusing on these 4 elements, your marketable skill set will skyrocket.
The Facebook Blueprint exam ads legitimacy to your Display advertising expertise. It literally gives you a symbol which indicates to your employer (or potential employer) that you are capable of creating and maintaining high quality Facebook marketing campaigns. There is no equivalent Udemy or Coursera course. This is one of the primary reasons the Blueprint Certification is so golden.
The Long Term View Is Very Promising
In 2017, Facebook took in 19.9% of all digital advertising spend in America. That’s basically $20 dollars out of every $100 dollars spent on digital advertising in the US. More importantly, this trend is set to continue for at least the next 3 years, and it will still be vital to most major companies 5 years from now. That gives the Blueprint certification a measure of longevity that only a few digital platforms can truly offer.
Think if of it in this way. If you know how to use Google Adwords, it will be very easy for you to learn how to use Bing Ads. The same is true for Microsoft Excel and Google Sheets. These platforms mirror each other so closely the skills you develop when using one of the platforms will carry over when you turn your attention to the other.
So even if a massive competitor comes along and knocks Facebook off the ‘biggest player in social media’ perch, they will more than likely copy and emulate every marketing tool that Facebook has created.
Why is this significant?
Unlike the ‘ephemeral digital skills’ that are likely to evaporate into irrelevance, the ability to maximize your Facebook marketing spend is a skill set that will only increase in value over the next 5 years.
Also, because the landscape is becoming increasingly more competitive, you literally need the knowledge that the blueprint exam promotes in order to stay one step ahead of the competition.
And even if Facebook is dethroned in the near future, the marketing skills you learn along the way will carry over when the next giant enters the arena.
Competitive Advantage in the Job Market
Imagine you are the marketing manager for a large company, and you’re looking for someone to manage your Facebook advertising. You have 2 very strong candidates, both with years of experience and a great attitude. The trouble is, there’s only one spot available.
As you browse over their CV one last time, you realize that Sarah has completed her Facebook Blueprint certification 3 times. This is totally different from John, who has yet to even attempt the exam.
All of a sudden your choice becomes crystal clear. When all else is equal, Certified individuals tend to beat their uncertified counterparts in job interviews. Now just imagine if it was you going into that job application. Do you think your CV would be stronger if you had the Blueprint certification under your belt?
Of course it would. It’s a no-brainer.
The More You Learn, the More you Earn
In some respects, the expectations placed on modern day knowledge workers can be terrifying. Every day brings with it the challenge to stay relevant.
Traditional education institutions are not cut out to handle this rapid pace of change. You can’t just leave your job to do a quick 6 month stint at Stanford.
This is why online education platforms like the Facebook Blueprint are so vital. The second biggest digital advertising platform on the planet has created a resource that allows you to stay up-to-date with the latest Facebook marketing trends and techniques.
In the opening Blueprint courses, you will become intimately familiar with Facebook live and Facebook 360. Soon enough, this will break out into Live Virtual Reality. But you only get to this content after receiving a fundamental lesson on the importance of making your business mobile friendly.
The point is, Facebook is at the forefront of digital media consumption, and it is constantly vying for new ways to keep users entertained. The Blueprint training allows you to ride the wave of change in real time.
You also need to consider the acquisitions of Lynda.com and Getsmarter.com. Both of these companies offer a variation of the same thing. Short format digital courses that help you develop your marketable skillset. Both of these companies were acquired for over 1.4 Billion dollars. This indicates that online learning platforms will only become more important and more respected as time goes on.
I want to end this section with a quick reference from getrichslowly.org. Simply put “In the United States, education has a greater impact on work-life earnings than any other demographic factor. Your age, race, gender, and location all influence what you earn, but nothing matters more than what you know. That’s great news, really, because you have total control over your level of education.”
The table below lays out these statistics very clearly.
It should be clear from this data that investing in your education pays dividends down the road. So if you are a digital marketing professional (or aspire to be one) taking the time to get your Facebook Blueprint certification is one of the best things you can do if you want to increase your earning potential.
Moreover, online certifications are becoming increasingly more credible. Employers need a tool that can keep their staff members knowledgeable and relevant, while employees need a way to demonstrate their competency. Online education platforms bridge this gap in a way that traditional educational institutions simply can’t.
The simple reality is that there has never been a better time to dive deep into the Facebook Blueprint exams. The certification is still fresh enough to give you a significant edge over the competition, and the difficulty of passing should keep the number of certified professionals relatively low.
In addition to the massive professional advantage it will give you when negotiating for a raise or outshining fellow candidates when applying for a new position, it will also give you a very well rounded understanding of how advanced the Facebook platform really is, and how to maximize your ability to create profitable campaigns.
Ultimately, investing the time and money needed to pass the exam will pay serious dividends in the future. You will gain a level of credibility that most Facebook marketers lack, and you will be better able manage campaigns if you are already working as a digital marketing professional.
So rather than waiting for extra motivation or reading yet another blog post, just dive straight into the training modules and take the first step toward becoming a Facebook marketing master.